1. You fill out our Content Strategy form, which allows us to get a better understanding of who your are, what you do, and what your content will be about. 2. We create an expert content marketing strategy combining keyword research and link building using the best SEO tools available 3. We book a call with you to go over your Content Strategy with you and talk about Phase 2- the Execution Stage. IMPORTANT: The initial cost of Phase 1 is rolled over into Phase 2 pricing. Phase 1 is a downpayment for phase 2.